top of page
SEO Company Pasadena CA

PASADENA SEO AGENCY

Be seen by Google, by your customers, and above your competitors. Improve your online visibility with effective Pasadena SEO services from Belden Digital.

WHAT IS SEO?

Search engine optimization (SEO) is the process of optimizing a website or its individual pages in order to rank higher in search engine results for specific keywords or phrases. The goal of SEO is to increase the visibility of a website in search engine results pages (SERPs) in order to drive more qualified, FREE traffic to the site and ultimately, increase conversions and revenue.

SEO has many moving parts, but effective Pasadena 
SEO services begin with in-depth keyword research and mapping. To ensure all copy on your website is optimized for the target keyword, a strong content marketing strategy is crucial. Finally, technical SEO addresses the background site architecture and schema markup to ensure your website is following SEO best practices and has a solid foundation that allows it to be discoverable, crawlable, and indexable by the major search engines.

OUR PASADENA SEO SERVICES WILL HELP YOU:

  • Increase Quantity & Quality of Traffic

  • Develop Recognition & Trust

  • Improve Return on Investment

Vanessa A., CEO, Steer Financial

"In six months, Belden Digital increased our Organic ranking keywords by 8,050%. I can't recommend them enough.”

WHY CHOOSE BELDEN DIGITAL AS YOUR PASADENA SEO AGENCY?

At Belden Digital, our team excels in supporting companies and boosting their online presence to drive free website traffic. With our proven strategies and techniques, we can help you achieve higher search engine rankings, attract more customers, and increase your revenue.

We have a wealth of industry knowledge and a thorough understanding of how search engines operate. To ensure that your website always appears at the top of the search results, our Pasadena SEO experts stay current with the most recent algorithm updates and market trends.

We understand that every business is unique, and we work closely with our clients to develop a custom strategy that meets their specific needs. Whether you're a small startup or a large enterprise, we have the skills and expertise to help you achieve your goals.

WHAT YOU GET WHEN YOU PARTNER WITH US:

  • Customized SEO Strategy

  • Diverse SEO Knowledge

  • FREE Traffic & HUGE Results

OUR COMPREHENSIVE PASADENA SEO SERVICES WORK TOGETHER TO DRIVE RESULTS AT EVERY LEVEL

TECHNICAL SEO

Technical SEO is the term used to describe the underlying technical elements of a website that have an impact on how well it may be indexed and ranked by search engines. It entails making sure a website is correctly set up and optimized so that search engine bots can quickly crawl and understand it.

Common technical SEO tasks include, but are not limited to:

 

  • Ensuring the website is search engine-friendly by checking for and resolving crawl errors

  • Ensuring that the website's structure is logical and transparent

  • Enhancing the structure of the website, using header tags (H1, H2, etc.) and alternative text for photos

  • Ensuring that the website has a responsive design and is mobile-friendly

  • Using schema markup to make sure a website's content is more understandable to search engines

  • Optimizing website performance and page load time

  • Monitoring and managing website redirects

  • Creating sitemap and robots.txt file


A website's search engine rankings and exposure can be enhanced with an expertly executed technical SEO strategy, which can increase traffic and revenue. It's important to note that technical SEO is just a piece of the puzzle and to always utilize a holistic SEO approach.

KEYWORD RESEARCH

Keyword research is a crucial step in the SEO process, as it helps to determine the terms and phrases that people are using to search for products or services like yours. By identifying the right keywords, our Pasadena SEO experts can optimize your website and content to rank for those terms, and attract more qualified, FREE traffic to your site.

For SEO keyword research, our team employs a variety of tools and methods, such as:

 

  • Analyzing data from your website to determine the search terms that are currently bringing visitors to it

  • Surveying or interviewing potential customers to learn more about how they feel about your goods and services

  • Examining the keywords that your competitors are ranking for on their websites

  • Increasing the number of terms used on the site by examining the suggested searches on the search engine results page (SERP)


Once our Pasadena SEO experts have compiled a list of potential keywords, we can start to evaluate and rank them according to a variety of criteria, including search traffic, competitiveness, and relevancy to your industry. We then use this to decide which keywords to concentrate on when optimizing your website and content.

It's crucial to keep in mind that conducting keyword research is a constant activity that should be revisited when the market or your company changes. Additionally, it's important to target long-tail keywords that reveal a user's purpose in addition to high-volume keywords.

ON-PAGE SEO

On-page SEO refers to the adjustments that can be made to a website's content and structure in order to raise its position and visibility in search engine results pages (SERPs). By using on-page optimization, our Pasadena SEO experts can tell search engines what your site is about and what its visitors will find useful.

Here are some typical on-page SEO recommendations:
 

  • Title tags and meta descriptions should be optimized because they appear in the SERPs and give a concise overview of the page's content. They should be distinctive, appropriately reflect the information on the page, and include the relevant keywords

  • Use pertinent headings and subheadings (H1, H2, and H3) to organize the text in a way that makes it simple to interpret for both people and search engines

  • Produce engaging content that organically incorporates the desired keywords

  • Use internal links to improve user navigation and search engine understanding of the hierarchy of your copy

  • Use descriptive file names and alt tags to help search engines understand the content of images and videos

  • Use concise, clean URLs that accurately reflect the page's content in the URL structure

  • Ensure the website is responsive and mobile-friendly

  • Use schema markup to make it easier for search engines to comprehend the context of site content

  • Improve website performance and page speed to enhance user experience and lower bounce rates


Implementing these on-page SEO best practices can help to improve a website's search engine rankings, increase visibility, and drive more Organic traffic.

OFF-PAGE SEO

Off-page SEO is the practice of enhancing a website's exposure and search engine rankings through acquiring backlinks, obtaining mentions, and boosting online activity. Off-page SEO focuses on getting other websites to link to your site, as search engines view backlinks as a vote of confidence in the quality and relevance of your site. The more authoritative and relevant websites that link to your site, the higher it will rank in search results.

The following are common off-page SEO strategies:

  • Link building is the process of obtaining backlinks from other websites. This can be accomplished via a variety of techniques, including guest blogging, broken link building, outreach, and the creation of high-quality content that other websites desire to link to

  • Establishing a presence on popular social media sites and interacting with your followers can assist to enhance traffic to your website and brand recognition

  • Collaborating with thought leaders in your field can help you become more well-known and credible

  • Keeping track of where your brand is discussed online and highlighting good mentions to raise awareness

  • Submitting your website to online directories can help you become more visible and raise your position in search results

  • Content marketing is the process of producing high-quality, shareable content that will encourage links and promotion


Off-page SEO is a long-term strategy – it takes time to build authoritative backlinks and mentions and it's a continuous process that involves actively reaching out and building relationships with other websites. The quality of the links is more important than the quantity and having a few high-quality backlinks from authoritative sites can be more beneficial than a large number of low-quality links.

CONTENT MARKETING

Content marketing is a strategic marketing approach that focuses on creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience with the goal of driving profitable customer action. The idea behind content marketing is to build a relationship with your target audience by providing them with valuable information, rather than solely trying to sell them your products or services.

Content marketing can take many forms, including:
 

  • Blog posts

  • Videos

  • Infographics

  • Social media posts

  • E-books

  • Whitepapers

  • Webinars

  • Case studies

  • How-to guides

  • Testimonials

  • Reviews


The objective of content marketing is to inform, educate, and entertain, while positioning your brand as a credible and trusted authority in your industry.

Content marketing is different from traditional forms of advertising as it focuses on providing value to an audience rather than solely promoting products or services. By providing value to your audience, content marketing can help to build trust and credibility with the target audience which, in turn, can help to increase conversions and revenue.

LOCAL SEO

Local SEO is the practice of improving a website's online visibility and search engine rankings for geographically relevant keywords and phrases. Businesses that operate in a particular region and wish to draw customers who are looking for local goods or services should pay particular attention to local SEO. When people search for terms with "near me" or "location," or include the name of a city or region in the search query, local SEO strategies are intended to help local companies become more visible in search results.

Common local SEO best practices include, but are not limited to:
 

  • Create and claim your Google Business Profile (GBP) listing. Ensure that all of the details, such as your name, address, and phone number (NAP), are accurate and up to date

  • Use location-based keywords to let search engines know that your company is relevant to particular geographic areas throughout your website and online presence

  • Customers should be encouraged to post reviews on your GBP listing as well as on other websites like Yelp, TripAdvisor, and Yellow Pages

  • Make sure to include pertinent location-based keywords in your website's title tags, meta descriptions, header tags, and content

  • Obtain high-quality backlinks from regional websites and directories

  • Optimize for mobile by ensuring that your website is responsive and mobile-friendly

  • Use schema markup to make it easier for search engines to comprehend the context of your content and the location of your company


By utilizing these local SEO best practices, our Pasadena SEO experts will help your business rank higher in search results when potential customers look for goods or services in your neighborhood, which will ultimately increase site traffic and revenue. It's vital to remember that local SEO is a constant process that calls for upkeep of the GBP listing, creation of local citations, and acquisition of local backlinks.

A group of friends at a coffee shop_edited.jpg
  • What is SEO?
    Search engine optimization is the process of increasing the visibility of website pages on search engines to attract relevant traffic.
  • How does SEO work?
    Before you understand how SEO works, you need to understand how search engines operate. Search engines have three primary functions which are crawling, indexing, and ranking. The search engines use web crawls to read through content on webpages. After the content is crawled, the information is collected and organized (indexed). Lastly, the indexed pages are ranked which is what determines the order in which results are presented for queries. SEO works by improving the content on webpages through various methods (keyword research, on-page and off-page optimization, link building, and content marketing to name a few) which in turn allows search engines to crawl, index, and ultimately rank better.
  • How long will it take to see the results of SEO?
    It depends. SEO is a process that takes time and rarely will present an immediate impact. Generally, you can expect to see some results as early as 3 to 6 months; however, the largest impact is often seen 12 months after implementation. Some factors to keep in mind are the amount of resources allocated to your strategy, the level of competition for your industry, and what methods competitors are using to rank for the same keywords.
  • What is local SEO?
    Local SEO can be extremely effective for companies who want to rank in specific geographic location(s). The strategies include broader SEO practices that are implemented with locality in mind. This includes setting up a Google My Business (GMB) Profile, optimizing for search results with local qualifiers, and managing online ratings and reviews. An effective local SEO campaign will greatly increase the visibility of your company in your local community.
  • Does my business need SEO?
    Without a doubt. If the goal for your business is to be competitive in the marketplace, you should be investing in SEO. Effective search engine optimization is a channel to increase relevant website traffic without paying for every click. It is considered an investment and will be a valuable asset to your company that contributes to future growth.

OUR PASADENA SEO PROCESS THAT GETS BRANDS LIKE YOURS TO BE SEEN WHERE IT MATTERS MOST:

1 / ANALYZE

It is imperative our Pasadena SEO experts learn as much as possible about your website, including its history up to its present state, and the industry it is part of. This helps to understand the current position and starts to lay the foundation on where we plan to go.

2 / IMPROVE

Once we have analyzed and understand the status of your website, we start to identify areas to improve existing information and implement effective solutions. It is amazing how investing time in correctly analyzing the data can yield favorable results in organic traffic.

3 / DEVELOP

The development step is where we leverage our competitive analysis data to identify opportunities. Depending on the status of your website, these opportunities can include anything from creating additional content to keyword research and more.

4 / PROMOTE

In this day and age, we all know it is not enough to only implement on-page optimizations and create content. To generate significant traffic, our Pasadena SEO agency focuses on providing quality links from relevant industry websites.

5 / EVALUATE

The job is not complete after implementation of the strategy. While your revenue increases as a result of the increased traffic, we are tracking performance metrics throughout the campaign to provide real-time updates on what strategy is most effective and what needs more work.

BRING IN MORE REVENUE BY HIRING OUR PASADENA SEO COMPANY

At Belden Digital, we’ve helped a wide variety of clients reach their online marketing goals. Check out the results from a few of our case studies. Are you ready to get more revenue for your business? Contact us today for a free quote or to get information about our SEO services in Pasadena that will help your company rank higher on Google.

bottom of page