Securing valuable engagement signals that shows Google your websites are popular and therefore worthy of receiving traffic.
A combination of strategy backed by data and historical success, mixed with a bit of ingenuity, our digital PR services deliver when it comes to getting your website the recognition it deserves.
OUR DIGITAL PR SERVICES WILL HELP YOU:
Build Brand Authority
Create High-Quality Backlinks
Increase Lead Generation
Vanessa A., CEO, Steer Financial
"In six months, Belden Digital increased our Organic ranking keywords by 8,050%. I can't recommend them enough.”
OUR DIGITAL PR SERVICES SPECIFICALLY TAILORED FOR MEDIA RECOGNITION AND EXPOSURE
Outreach is imperative for getting your website and its assets in front of the most prominent online publications. Our unique outreach process includes an effective strategy and ability to successfully network with journalists to ensure features in the most relevant places.
A critical part of any successful SEO strategy that involves getting other high-authority websites to link back to your website. With quality backlinks pointing to your website, Google and other search engines realize that you are a trusted authority in your industry and rank you higher for key terms.
What is SEO?Search engine optimization is the process of increasing the visibility of website pages on search engines to attract relevant traffic.
How does SEO work?Before you understand how SEO works, you need to understand how search engines operate. Search engines have three primary functions which are crawling, indexing, and ranking. The search engines use web crawls to read through content on webpages. After the content is crawled, the information is collected and organized (indexed). Lastly, the indexed pages are ranked which is what determines the order in which results are presented for queries. SEO works by improving the content on webpages through various methods (keyword research, on-page and off-page optimization, link building, and content marketing to name a few) which in turn allows search engines to crawl, index, and ultimately rank better.
How long will it take to see the results of SEO?It depends. SEO is a process that takes time and rarely will present an immediate impact. Generally, you can expect to see some results as early as 3 to 6 months; however, the largest impact is often seen 12 months after implementation. Some factors to keep in mind are the amount of resources allocated to your strategy, the level of competition for your industry, and what methods competitors are using to rank for the same keywords.
What is local SEO?Local SEO can be extremely effective for companies who want to rank in specific geographic location(s). The strategies include broader SEO practices that are implemented with locality in mind. This includes setting up a Google My Business (GMB) Profile, optimizing for search results with local qualifiers, and managing online ratings and reviews. An effective local SEO campaign will greatly increase the visibility of your company in your local community.
Does my business need SEO?Without a doubt. If the goal for your business is to be competitive in the marketplace, you should be investing in SEO. Effective search engine optimization is a channel to increase relevant website traffic without paying for every click. It is considered an investment and will be a valuable asset to your company that contributes to future growth.
1 / ANALYZE
An analysis of your website’s current PR strategy is performed to identify what is successful and what needs more work. This helps to understand the current position and starts to lay the foundation on where we plan to go. Additionally, we review your website for any linkable assets that can be leveraged to earn quality backlinks.
2 / STRATEGIZE
We take the time up front to strategically determine which of your website assets will connect with what online publication. The approach, including timing and execution of the outreach among other factors, is planned out here and plays a large role in the success of digital PR.
3 / OUTREACH
We connect your linkable assets to the appropriate and most applicable outreach opportunities available. We manage the communication and strategically promote your content to online publications to ensure recognition in the right places.
4 / RESULTS
Your brand is linked in prominent, highly-viewed online publications that actually get clicked. These strong backlinks increase SEO and organic traffic, and in turn, bring in more business to your website.