Traditional marketing and advertising is positioned in that you have to disrupt people’s attention in order to get your message across. Effective lawyer SEO flips the agenda and creates a situation where users are coming to you through search engine traffic for products, services, answers, and more. To retain that traffic, it comes down to who your customer recognizes and trusts.
Our law firm SEO services are designed to increase the quantity and quality of traffic to your website to accelerate your return on investment.
Our SEO team at Belden Digital will help you get there. We’ve worked with businesses all over the country to increase their online presence, and we can help you get there too.
OUR LAWYER SEO SERVICES WILL HELP YOU:
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Increase Quantity & Quality of Traffic
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Develop Recognition & Trust
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Improve Return on Investment
OUR COMPREHENSIVE LEGAL SEO SERVICES WORK TOGETHER TO DRIVE RESULTS AT EVERY LEVEL
BENEFITS OF LAW FIRM SEO SERVICES
Law firms profit greatly from SEO. Clients use Google to find local attorneys, therefore your business needs to show up in the search results. This frequently requires an active SEO approach, as it rarely occurs spontaneously. Here are a few justifications for why law firms need SEO.
BE SEEN BY LOCAL CLIENTS LOOKING FOR YOUR SERVICES
Few marketing strategies allow you to specifically target customers who are looking for your services in your service areas. In reality, the majority of techniques (like social media) only provide you the option to publish and gain unintended followers.
You can use SEO to target the phrases (or “keywords”) people use to find law firms like yours. As a result, you can rank in Google for terms like “Miami personal injury attorney” or “Austin criminal defense lawyer,” or any other terms that are related to your industry.
INCREASE ORGANIC TRAFFIC OVER TIME
Your website may continue to receive organic traffic for weeks or even years after it starts to rank in Google search. This is because your presence draws new visitors to you as long as they are looking and you are ranking.
SEO is an “organic” strategy because many of the tactics may be used without spending money on advertisements. Of course, working with a professional will yield the best results, but you can frequently start generating traffic even without one.
MAKE YOUR LAW FIRM'S BRAND MORE RECOGNIZABLE
Attorney SEO services enables you to connect with individuals who have never heard of you before, unlike other marketing strategies (like social media or email) that frequently require users to be familiar with and subscribe to your brand. Ranking for “unbranded” keywords is how this is accomplished.
Consider the scenario where you provide family law services in Los Angeles. Even for users who have never heard of your law firm before, you may rank for terms like “LA family attorney,” “family lawyer Los Angeles,” and other similar terms with the proper legal SEO strategy.
Whether your business is brand new or has been around for a while, SEO may help you get found by people looking for your services on a daily basis.
ATTRACT BACKLINKS THAT INCREASE AUTHORITY
Backlinks, or links pointing to your website from other websites, are essentially endorsements of your website’s trustworthiness and usefulness to visitors. The authority of your own site will rise the more high-quality backlinks you have.
You may produce content and website experiences that gain backlinks thanks to SEO. Your SEO performance could benefit from these backlinks, which would improve your Google rankings. Additionally, links from other websites may increase traffic to your website.
IMPROVE USER EXPERIENCE ON YOUR WEBSITE
Although SEO has many components, the three most important ones are on-page, off-page, and technical SEO. Technical SEO is all about improving your website’s infrastructure, performance, and user experience to improve the user experience for your potential clients.
Your website’s load time, URL structure, internal linking strategy, site security, and other factors will all be enhanced by SEO. All of them have an effect on SEO, but they also guarantee that customers will see your website as quick, secure, and authoritative.
You should look for a reputable web developer to incorporate these technical improvements when adopting SEO so that your site not only has a decent aesthetic, but also a solid SEO foundation.
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What is SEO?Search engine optimization is the process of increasing the visibility of website pages on search engines to attract relevant traffic.
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How does SEO work?Before you understand how SEO works, you need to understand how search engines operate. Search engines have three primary functions which are crawling, indexing, and ranking. The search engines use web crawls to read through content on webpages. After the content is crawled, the information is collected and organized (indexed). Lastly, the indexed pages are ranked which is what determines the order in which results are presented for queries. SEO works by improving the content on webpages through various methods (keyword research, on-page and off-page optimization, link building, and content marketing to name a few) which in turn allows search engines to crawl, index, and ultimately rank better.
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How long will it take to see the results of SEO?It depends. SEO is a process that takes time and rarely will present an immediate impact. Generally, you can expect to see some results as early as 3 to 6 months; however, the largest impact is often seen 12 months after implementation. Some factors to keep in mind are the amount of resources allocated to your strategy, the level of competition for your industry, and what methods competitors are using to rank for the same keywords.
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What is local SEO?Local SEO can be extremely effective for companies who want to rank in specific geographic location(s). The strategies include broader SEO practices that are implemented with locality in mind. This includes setting up a Google My Business (GMB) Profile, optimizing for search results with local qualifiers, and managing online ratings and reviews. An effective local SEO campaign will greatly increase the visibility of your company in your local community.
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Does my business need SEO?Without a doubt. If the goal for your business is to be competitive in the marketplace, you should be investing in SEO. Effective search engine optimization is a channel to increase relevant website traffic without paying for every click. It is considered an investment and will be a valuable asset to your company that contributes to future growth.
GROW YOUR LAW FIRM WITH SEO SERVICES
The main source of organic traffic for companies in the legal sector is Google. In fact, SEO can help law firms achieve a wide range of outcomes, including:
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Increased website authority
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Boosted directory traffic
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Optimized on-site conversions
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More effective content marketing
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Improved site performance
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Compounded organic traffic
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Elevated referral traffic
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Amplified local traffic
Law firms cannot afford to overlook the numerous benefits that SEO may provide. Although there are many different law firm marketing techniques, SEO is one of the most effective.
In order to increase their exposure in Google search, which is where most people go for local legal services, law firms need SEO. Lawyers run the risk of being overtaken and outranked by the opposition without SEO.
Although it’s usually advised to have a comprehensive marketing plan, SEO is one area you don’t want to overlook. Simply adhering to SEO best practices can enhance your website’s content, structure, security, and other elements that Google uses to determine where to place your site in the search results.
1 / ANALYZE
It is imperative we learn as much as possible about your website, including its history up to its present state, and the industry it is part of. This helps to understand the current position and starts to lay the foundation on where we plan to go.
2 / IMPROVE
Once we have analyzed and understand the status of your website, we start to identify areas to improve existing information and implement effective solutions. It is amazing how investing time in correctly analyzing the data can yield favorable results in organic traffic.
3 / DEVELOP
The development step is where we leverage our competitive analysis data to identify opportunities. Depending on the status of your website, these opportunities can include anything from creating additional content to keyword research and more.
4 / PROMOTE
In this day and age, we all know it is not enough to only implement on-page optimizations and create content. To generate significant traffic we focus on providing quality links from relevant industry websites.
5 / EVALUATE
The job is not complete after implementation of the strategy. While your revenue increases as a result of the increased traffic, we are tracking performance metrics throughout the campaign to provide real-time updates on what strategy is most effective and what needs more work.
BRING IN MORE CLIENTS WITH ATTORNEY SEO SERVICES
At Belden Digital, we’ve helped a wide variety of lawyer clients reach their marketing goals. Check out the results from a few of our case studies. Are you ready to get more clients for your law firm? Contact us today for a free quote or to get information about our lawyer SEO services that will help your firm rank higher on Google.